How we craft
your brand
identity

Crafting your brand identity goes beyond mere symbols and elements; it embodies
the essence of your project, conveying persuasion and trust, reflecting your
philosophy from concept to implementation across all marketing channels.

Common branding mistakes
in the crypto industry

Generic
Branding

Adopting generic branding elements without reflecting the project's unique value proposition results in a lack of differentiation from competitors and fails to capture the attention of potential investors.

Poor Visual
Identity

Neglecting the development of a cohesive visual identity, including logos, colours, and design elements. Without a visually appealing and recognizable brand image, crypto projects struggle to establish a memorable presence in the market.

Poor Website
Design

Having a poorly designed website that does not effectively showcase the project's features, benefits, and team. A subpar website diminishes credibility and discourages investor engagement.

Inconsistent
Marketing Sets

Using inconsistent marketing materials across various channels leading to confusion among investors and users. The brand fails to convey professionalism and reliability without uniformity in messaging and design.

Lack of Brand
Guidelines

Operating without clear brand guidelines for internal and external stakeholders, resulting in inconsistent branding executions. Clear guidelines ensure that all communications and visuals align with the brand's identity and objectives, fostering trust and recognition.

Enlight offers comprehensive brand packaging tailored to your needs, ensuring
consistency in design, messaging, and perception across all channels, from website
design to marketing strategies.

Our Branding services

Website/Landing Page Design

Crafting visually appealing and user-friendly websites or landing pages that reflect your brand identity and effectively communicate your message.

Brand Messaging Development

Crafting clear and compelling brand messaging that resonates with your target audience and effectively communicates your brand values and offerings.

Marketing Creatives Design

Designing eye-catching and engaging creatives for various marketing channels, including social media posts, banners, ads, and promotional materials.

Brand Strategy Development

Formulating comprehensive brand strategies tailored to your business goals, target audience, and market positioning to guide your branding efforts effectively.

Brand Identity Design

Developing a cohesive brand identity encompassing your logo, color palette, typography, and visual elements to establish a strong and memorable brand presence.

Brand Voice and Tone Development

Defining the appropriate brand voice and tone to ensure consistency in communication across all channels and interactions with your audience.

Content Marketing Visuals Design

Creating compelling visuals such as infographics, illustrations, and videos to enhance your content marketing efforts and captivate your audience.

Brand Guidelines Creation

Establishing detailed brand guidelines outlining the usage of brand elements, voice, tone, and visual standards to maintain brand consistency and integrity.

Templates Design

Designing customizable templates for marketing collateral, email newsletters, social media posts, and other communication channels to maintain consistency and efficiency in branding.

Brand Experience Design

Crafting memorable and meaningful brand experiences for your customers at every touchpoint, from initial interaction to post-purchase engagement.

Brand Positioning Strategy

Identifying and establishing a unique and differentiated brand positioning to effectively compete and attract your target audience.

Results you
can expect

+50%

Likes, Comments and Shares

- 75%

Website Bounce Rate

+65%

Social Media Reach

+55%

Increased User Interactions

2.7X

CTR Of Advertisements

How we craft your brand identity

Common branding mistakes in the crypto industry

Generic Branding

Poor Visual Identity

Poor Website Design

Inconsistent Marketing Sets

Lack of Brand Guidelines

Enlight offers comprehensive brand packaging tailored to your needs, ensuring consistency in design, messaging, and perception across all channels, from website design to marketing strategies.