Privacy Policy

This Privacy Policy statement is presented by Enlight Business (Marketera Limited), collectively referred to as "Enlight Business," "we," "us," or "our."

Privacy Commitment

Enlight Business prioritises customer and user privacy. We only request the minimum amount of information necessary, collecting only what we consider essential for conducting business or the specific transaction. We inform customers about the information we hold about them and allow them to opt out of specific engagements. Our primary commitment is that we do not generate any revenue from advertising. This ensures that we avoid the inherent conflict of interest between collecting customer information and generating advertising revenue, along with the inevitable compromises to customer privacy that such a conflict entails.

What information Enlight Business collects

We only collect information about you when necessary for a legitimate purpose. Enlight Business will have information about you if:

(a) You provide the information yourself,

(b) Enlight Business automatically collects the information, or

Below, we describe the different scenarios falling under these three categories and the information collected in each case.

Information you provide us:

Service request: When you fill out the request form for our services, we request information such as your name, contact number, email address, project name and website.
Payment processing: When you make a purchase, we request your name, contact information, credit card information, or other payment details. With your approval for quick processing of future payments, we may store your credit card or payment information in an encrypted format on the secured servers of our Payment Gateway Service Providers.

iii. Interactions with Enlight Business: We may record, analyse, and use your interactions with us, including email, telephone, and chat conversations with our sales and customer support professionals, to improve our interactions with you and other customers.

Information we collect automatically:

Information from browsers, devices, and servers: When you visit our websites, we collect information that web browsers, mobile devices, and servers provide, such as the internet protocol (IP) address, browser type, language preference, time zone, referring URL, date and time of access, operating system, mobile device manufacturer, and mobile network information. We include this information in our log files to better understand website visitors.
Information from cookies and tracking technologies: We use temporary and permanent cookies to identify users of our services and enhance user experience. Additionally, we use cookies, beacons, tags, scripts, and similar technologies to identify visitors, track website navigation, gather demographic information, understand email campaign effectiveness, and engage with visitors and users by tracking activities on our websites. We primarily use first-party cookies and do not use third-party cookies or other third-party tracking technologies for non-essential or intrusive tracking on our websites.

Information we collect from third parties:

Information from social media sites and other publicly available sources: When you provide feedback or reviews about our products, interact, or engage with us on review sites, or social media sites such as Facebook, Twitter, LinkedIn, and Instagram through posts, comments, questions, and other interactions, we may collect publicly available information, including profile information. This allows us to connect with you, improve our products, better understand user reactions and issues, or reproduce and publish your feedback on our websites. Please note that once collected, this information may remain with us even if you delete it from these sites. Enlight Business may also add and update information about you from other publicly available sources.

Purposes for using information

In addition to the purposes mentioned above, we may use your information for the following:

Communication: We may communicate with you (e.g., via email) regarding the materials you've interacted with, services you've requested, changes to this Privacy Policy, changes to the Terms of Service, or important notices.
Updates and Offers: We may keep you informed about new offers and services, upcoming events, promotions, and other information we believe may interest you.
Feedback: We may invite you to participate in surveys or request feedback on our products and services.
Product Improvement: We analyse how users utilise our products and services to monitor and address issues and enhance our offerings.
Customer Support: We provide customer support and analyse and improve customer interactions.
Security: We detect and prevent illegal activities, report spam, and safeguard the rights and interests of Enlight Business, our users, third parties, and the public.
Record Management: We update, expand, and analyse our records, identify new customers, and offer products and services that may interest you.
Analytics: We analyse trends, manage our websites, and track visitor navigation to understand user preferences and improve user experience.
Marketing Optimization: We monitor and enhance marketing campaigns and provide relevant suggestions to users.

Legal bases for collecting and using information

Legal processing bases applicable to Enlight Business: If you are an individual from the European Economic Area (EEA), the legal basis for our information collection and use depends on the personal information involved and the context in which we collect it.

Most of our information collection and processing activities are typically based on:

(i) Contractual necessity:

(ii) One or more legitimate interests of Enlight Business or a third party that are not overridden by your data protection interests or

(iii) Your consent.

Sometimes, we may be legally required to collect your information, or we may need your personal information to protect your vital interests or those of another person.

Withdrawal of consent:

If we rely on your consent as the legal basis for processing your information, you have the right to withdraw your consent at any time. However, this will not affect any processing that has already occurred.

Legitimate interests notice:

If we rely on legitimate interests as the legal basis and those interests are not specified above, we will clearly explain to you what those legitimate interests are when we collect your information.

Your choices regarding information use

Opt-out of non-essential electronic communications:

You can unsubscribe from newsletters and other non-essential messages by using the ‘unsubscribe’ function included in all such messages. However, please note that you will continue to receive essential notices and emails, such as security and privacy update notifications, and essential transactional and payment-related emails.

Disable cookies:

You can disable browser cookies before visiting our websites. However, please be aware that if you do so, you may not be able to use certain features of the websites properly.

Who we share your information with

All Enlight Business group entities listed here have access to the information outlined in this Privacy Policy. We do not sell any personal information. We only share your information as described in this Privacy Policy and only with parties who implement appropriate confidentiality and security measures.

Employees and contractors:

Employees and independent contractors of Enlight Business have access to the information on a need-to-know basis. We require all employees and independent contractors of Enlight Business to adhere to this Privacy Policy regarding the personal information shared with them.

Third-party service providers:

We may need to share your personal information and aggregated or de-identified information with third-party service providers we engage, such as marketing and advertising partners, web analytics providers, and payment processors. These service providers are authorised to use your personal information only as necessary to provide these services to us.

Your rights regarding the information we hold about you as a controller

If you are in the European Economic Area (EEA), you have certain rights regarding the information held about you by Enlight Business. Enlight Business is committed to providing you with these rights, regardless of your country of residence.

Right to access: You have the right to access (and, if necessary, obtain a copy of) the categories of personal information we hold about you. This includes information about the source of the information, the purpose and duration of processing, and the parties with whom the information is shared.
Right to rectification: You can update or correct any inaccuracies in the information we hold about you. Depending on the purpose for which your data is used, you can request that we add supplementary information about you to our database.
Right to erasure: You have the right to request the deletion of your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
Right to restriction of processing: You may also have the right to request that we limit the use of your information in certain circumstances. For example, if you have objected to our use of your data, we may need to verify whether we have overriding legitimate grounds to continue using it.
Right to data portability: You can receive your information in a structured, commonly used, and machine-readable format and transfer it to another party where technically feasible. This right applies when your data is processed based on your consent or automated means.
Right to object: You have the right to object to using your information in certain circumstances, such as when your personal information is used for direct marketing purposes.
Right to complain: If you have any complaints about how we collect, use, or share your information, you have the right to complain with the appropriate supervisory authority. However, this right may not be available to you if there is no data protection supervisory authority in your country.

Retention of information

We retain your personal information for as long as necessary for the purposes stated in this Privacy Policy. In some cases, we may retain your information for extended periods as permitted or required by law, such as to maintain suppression lists, prevent abuse, comply with legal obligations, or enforce our agreements. When we no longer have a legitimate need to process your information, we will delete or anonymize it from our active databases. We will securely store your information and isolate it from further processing on backup discs until deletion is possible.

Children’s personal information

Our products and services are not intended for individuals under 18. Enlight Business does not knowingly collect personal information from children under the age of 18 for its purposes. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information. If you believe that a child under the age of 18 has provided personal information to us, please contact us at info@enlight.business with the details, and we will take the necessary steps to delete the information we hold about that child.

Data security

At Enlight Business, we take data security very seriously. That's why we have obtained certifications for industry standards mentioned here. We have implemented appropriate administrative, technical, and physical safeguards to prevent unauthorised access, use, modification, disclosure, or destruction of the information you entrust to us. If you have any concerns regarding the security of your data, we encourage you to review our Security Policy or contact us at info@enlight.business with any questions.

Locations and international transfers

We share your personal information and service data within Enlight Business and with third parties engaged by Enlight Business for the purposes described above. By accessing or using our products and services or otherwise providing personal information or service data to us, you understand that the processing, transfer, and storage of your personal information or Service Data may occur within the United States of America, the European Economic Area (EEA), and other countries where Enlight Business operates. Such transfers are subject to appropriate data protection agreements, such as a group company agreement based on the EU Commission’s Model Contractual Clauses for data processing activities to which the GDPR applies. You can contact info@enlight.business to obtain a copy of the agreements based on which we transfer your data within Enlight Business and with the third parties we engage.

External links on our websites

Some pages of our websites may contain links to websites that this Privacy Policy does not cover. If you submit your personal information to any of these third-party sites, their privacy policies govern your personal information. As a safety measure, we recommend that you do not share any personal information with these third parties unless you have checked their privacy policies and assured yourself of their privacy practices.

Disclosures in compliance with legal obligations

We may be required by law to preserve or disclose your personal information and service data to comply with any applicable law, regulation, legal process, or governmental request, including to meet national security requirements.

Enforcement of our rights

We may disclose personal information and service data to a third party if we believe that such disclosure is necessary for preventing fraud, spam filtering, investigating any suspected illegal activity, enforcing our agreements or policies, or protecting the safety of our users.

Business Transfers

We do not intend to sell our business. However, in the unlikely event that we sell our business or if we get acquired or merged, we will ensure that the acquiring entity is legally bound to honour our commitments to you. We will notify you via email or through a prominent notice on our website of any change in ownership or the use of your personal information and service data. We will also notify you about any choices you may have regarding your personal information and service data.

Compliance with this Privacy Policy

We make every effort, including periodic reviews, to ensure that the personal information you provide is used in conformity with this Privacy Policy. If you have any concerns about our adherence to this Privacy Policy or how your personal information is used, kindly contact us at info@enlight.business. We will contact you and, if necessary, coordinate with the appropriate regulatory authorities to effectively address your concerns.

Notification of changes

We may modify the Privacy Policy at any time and notify you of significant changes by emailing your primary email address. If we make substantial changes to the Privacy Policy that affect your rights, you will be provided with at least 30 days advance notice by email to your primary email address. However, if you have not provided or you have changed your email address without our prior notice, you may miss essential notifications that we send through email. If you believe the updated Privacy Policy affects your rights concerning our products or services, you may terminate your use by emailing us within 30 days. Your continued use after the effective date of changes to the Privacy Policy will be deemed your agreement to the modified Privacy Policy. You will not receive email notifications about minor changes to the Privacy Policy.

Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us at:

Email: info@enlight.business

We are here to help.